The School of Games & Creative Technology at UCA, Farnham, is delighted to be hosting a one-day conference on Friday 18 July 2025, exploring the role of concept art and character design in the culture industries.

This event aims to explore approaches to understanding concept art and character design drawing upon multiple critical and creative perspectives. From avatars to animated characters, theme park rides to fast food mascots, these practices combine multiple strands of art, design and technology. Academics and practitioners are invited to submit proposals for presentations considering the industrial, artistic and political dimensions of these significant features of the contemporary culture industries.